NewYork Presbyterian-Lower Manhattan, was one of the main sponsors of New York Taste in 2013. They looked to create a printed piece to hand out the night of the event that would help promote awareness of their new location while also promoting a healthy lifestyle. What we created was this booklet of healthy gourmet dishes featured at their ‘Healthy Dish Challenge’ booth. To do this we cultivated recipes from both the magazine and from chef’s that were attending the event.
To promote Kitchn among B2B clients, these totes were created as a gift to send to client partners and bring awareness the the brand. The concept was to represent everything that happens in the kitchen and not just making dinner, as most would typically associate with the kitchen. It's the family center, the place you congregate, where you do your work or feed the baby, or host a party.
Thanksgiving-O-Matic was a tool built to help Kitchn readers make the most of their Thanksgiving menu. To use the Thanksgiving-O-Matic, readers could customize the sliders at the top of the page to find the menu that best matched their needs, timing, and level of difficulty. Within a month of its launch, readers performed over 70,000 searches and since have clicked on over 25,000 recipes from this page.
Make More Good is a sponsored series on Kitchn that highlights ways to brighten up your day or someone else’s and celebrates everyday moments. In partnership with Land O’ Lakes, the program features a co-branded landing page, co-branded banner media, and ‘I Made This’ button. This program spans the entire Kitchn site as the ‘I Made This’ button appears on every recipe. When a reader clicks that they have made a recipe, Kitchn donates $1 to Feeding America. Readers can track the progress of the ‘I Made This’ button on the co-branded landing page.
Check out the 'I Made This' button on a recipe like this!
To promote the release of Dolce & Gabbana’s new fragrance Dolce on The Cut, I designed and illustrated this series of interactive maps featuring three different cities (New York, Los Angeles, and Milan) highlighting different spots to visit for Mother’s Day, as well as stores you could buy the fragrance. These maps were promoted through Pinterest boards, social media, and lived on The Cut. All the maps and typography were illustrated by hand.
Deluge sparkling waters is a concept for a brand that would offer unique flavors and a new spin on an everyday drink. The concept for the identity was to encompass the idea of being filled with fruit and to communicate that through fun colors and use of icons. Each flavor has its own individual logo that corresponds with its distinctive flavor.
As part of Kenneth Cole’s partnership with New York Magazine, the Dress to Address booklet was designed as a promotional piece which was given out in Kenneth Cole stores to drive traffic to the Dress to Address microsite that lived on nymag.com. This booklet featured four different tastemakers in four different cities each curating a list of their favorite Kenneth Cole pieces, as well as their favorite places to go in each of their cities. This also included a social media application which lived on The Cut's Facebook page.
Apartment Therapy & Kitchn had always shared one advertising page. In order to promote individual brand growth, as well as advertising growth, we decided it was time for a major overhaul. The old advertising pages were neither responsive nor provided the rightinformation. The new sites are mobile friendly and provides information on previous clients, case studies, media kits, etc.
This is a collection of the different print advertisements worked on while at New York Magazine, including:
Jack Daniels Frank Sinatra Select Advertorial
Jack Daniels looked to New York Magazine to create custom editorial-like content to run adjacent to their brand advertisement to promote their new Sinatra Select whiskey. The concept of this advertorial was to showcase different locations around New York City that embraced the style and spirit of Frank Sinatra.
'Masters of Sex' NYC Hotspots Advertorial
For the premiere of the TV show ‘Masters of Sex’, we created a custom advertorial to engage local New Yorkers that highlighted different places you could ‘get it on’. This map was published in New York magazine and also lived on nymag.com as an interactive sponsored post.
The Cut Fashion Week Promotions (Cover Wrap & Duratran)